NEWS RELEASE 9 March 2000 Amazing faces from the Science Photo Library Direct mail response over 19 per cent More than 7000 customers, potential customers, friends and photographers have been sent a set of postcards from Science Photo Library (SPL) showing unusual images of 'faces'. The pictures include a tooth bacterium, the inventor of phrenology Franz Gall, a garden slug, a man undergoing G-force testing, a thermogram of man's head, the planet Mars and a robot head. Each card carries full caption information on the reverse. Maria Storey, marketing director at SPL says: "This is the second in our State of the ART series of postcards. With the first set, we mailed out over 10,000 in October and November last year and it proved to be very popular. We achieved a response rate of over 19 per cent - an exceptionally good result considering that the average business mailshot response is 5.2 per cent."* A reply card is included in the pack to allow customers to register for future mailings and receive a copy of SPL's latest catalogue. Customers are invited to supply their email address if they would like to receive a copy of SPL's new quarterly electronic newsletter which will be emailed out at the end of the March. The Science Photo Library is the world's leading photo agency specialising in science, medicine and technology, with over 120,000 images in its collection. Independent, privately owned and the only one of its kind in Britain, SPL is renowned for its high quality picture bank, created by photographers, illustrators, scientists and medical specialists. For photographs or more information please contact Maria Storey, Marketing & Communications Director, Science Photo Library, 327-329 Harrow Road, London W9 3RB Tel: 020 7432 1100 Fax: 020 7286 8668 www.sciencephoto.com *figures from Direct Mail Information Service 1997 survey Note to editors: for more details or to arrange an interview contact Patricia Lotery or Fiona Davis-Coleman at PoLo PR, 30 Shrewsbury Avenue, London SW14 8JZ Tel: 0181 876 4242 Fax: 0181 876 8900 e-mail: info@polopr.co.uk back to Press Releases