Consumerism. Conceptual image of a barcode on a bald man's neck. This image can represent people becoming consumers of material wealth, represented by the barcode used to track retail products. It can also represent concepts such as loss of individual identity, control of human society, and tracking human clones. Barcodes are a series of printed lines of varying thickness. Each line corresponds to a number. When read using a barcode scanner, the number is used to identify a product.
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