Caption: Burrhus Frederic Skinner (1904-1990), US psychologist, behaviourist, author, inventor, and social philosopher. Montage of images of the life and work of B. F. Skinner, showing his invention the operant conditioning chamber, also known as the Skinner Box. Skinner believed that human and animal behaviour is conditioned by positive or negative reinforcement as opposed to free will. His theory focuses on the variables and forces in the environment that influences the personality of a person (stimulus-response behaviour). In addition to establishing a reputation as a major experimental psychologist, Skinner also gained recognition for his work 'Walden II' (1948), which details a utopian society based on psychological principles.

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Burrhus Skinner, US psychologist

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