Rights managed images of shiatsu and rolfing massage. Shiatsu is a type of alternative medicine consisting of finger and palm pressure, stretches, and other massage techniques. Rolfing Structural Integration was developed by Ida Pauline Rolf as a form of deep massage soft tissue manipulation to improve a person's posture. It is based on the theory that muscle tension, caused by stress or illness, can cause deformity in posture. Pictures and photographs include therapists and patients, as well as close-ups of different body parts being massaged.